So with that in mind, I have another 25 great tips to help you get more sales no matter what line of business you are in.
A good way of looking at these is to use them as index cards, print them out, pop them on a white board or wherever helps you.....
So here goes...25 more for you!
Tip 1 Use Social Media
Promote your business with the help of social media sites such as Facebook, MySpace and Twitter. Let other like-minded people know exactly what services you offer or what you sell, and you’ll be amazed at the response you get. Best of all – it’s free!
Tip 2 Use Good Keywords
Subliminal messages have been used for generations, and they’re more common than you probably realise. Using specific words when having a conversation with a prospective customer can put an idea in their head without them being aware of it. A sentence such as “By the time the next model comes out you’ll wish you’d bought this one” the word ‘by’ has been changed to the word ‘buy’ in their minds. It’s a simple tactic, but an effective one.
Tip 3 Emphasize What your Product / Service Offers
If your product or service specializes in a particular area, then make sure you emphasize it. If you offer a 3-room special on carpet cleaning, or upstairs windows cleaned for free if the downstairs ones are paid for, let people know. It’s a great selling point and one you shouldn’t be shy about pointing out.
Tip 4 Be Resilient and Determined
If things don’t seem to be progressing as quick as you’d like don’t lose heart or give up at the first hurdle. It can take a few tries before everything falls into place, but when it does you’ll be glad you persevered and were resilient.
Tip 5 Take Responsibility
If you take responsibility for your business then you can take the credit when it’s a success. Don’t be afraid to admit when you’ve made a mistake, but learn from it, move on and do better.
Tip 6 Give Back to the Community
Many new businesses have the help of others to get started. And very often once a business is established that help is forgotten about. Make it a policy to give something back to the people who have helped you, and they’ll be loyal customers for years.
Tip 7 Value your Time
Know how important your time is, and don’t waste it. Even if you work from home have self-discipline and make sure you start and finish work at a set time.
Tip 8 Be Prepared to Get your Hands Dirty
Don’t ask anyone to do what you yourself wouldn’t. It’s your business so you should be prepared to get your hands dirty in making sure it’s a success.
Tip 9 Cross-Sell your Product
Don’t just assume that your customer wants just the one thing he or she ordered. Maybe they simply haven’t thought about buying a pair of slippers to go with the pajamas they just bought as a gift for someone.
Tip 10 Use Eye-Catching Headlines
Make sure any news letters, emails or advertizing posters etc have eye-catching headlines. You want to draw prospective customer’s attention from the very first words and make them want to carry on reading all about your business.
Tip 11 Practice Presentations
If you intend to make a presentation in order to sell your product then I can’t emphasize enough how important it is to practice before hand, preferably in front of other people. If you aren’t prepared then you won’t feel confident, and it may be taken as lack of confidence in your product.
Tip 12 Provide the Right Tools
If you have members of staff then make sure they have the right tools in which to do their job efficiently and professionally. Ensure they have right materials or programs etc so that their jobs can be done properly. A gardener can’t do a decent job if he’s using a pair of scissors to cut the hedges.
Tip 13 Be Passionate
Be passionate about your product. Love can be contagious, so if you love your products then so will your customers.
Tip 14 Work with your Team
Don’t sit back and let them take the brunt of all the donkey work. Without your team you cannot function – remember that.
Tip 15 Network
Work with other companies. If they have a business website ask them if you can leave a link back to your website on it – and vice versa. You’ll both see increased business.
Tip 16 Don’t Limit Yourself
If you see a need in the market for a particular item or service you feel capable of providing then go for it. Don’t limit yourself to just one thing. Times change, and so do peoples needs and wants. Go with it.
Tip 17 Ask the Right Questions
Questions are always a good thing, unless they’re the wrong questions. If someone wants to buy a vehicle then why ask them what their favorite food is? Make questions relevant to the product, and listen to the answers.
Tip 18 Provide Training
The right training is crucial, and it needn’t cost a fortune. There are many online training courses available, or if you have a member of staff who is particularly skilled in a specific area then do some in-house training.
Tip 19 Offer Promotional Items / Offers
BOGOF! You heard me. I said Buy One Get One Free. Those special offers are a Godsend sometimes. And there’s nothing to say the same kind of thing won’t work for your business. People tend to buy more than they initially wanted too – a double bonus!
Tip 20 Focus
Remember what the goal is, and focus on it. if you let your mind wander then so will your customers.
Tip 21 Ask for Help if Needed
Don’t be too proud. Everyone needs help and there’s no shame in asking for it. just make sure you ask the right people and the right questions.
Tip 22 Build Interest
When you’re talking to customers, or compiling a newsletter or web page, build interest. Talk about the most interesting facts about your product or service and why it is the best for your customers.
Tip 23 Use a Script
If you are giving a presentation then make sure you have a script written beforehand. If you lose your way while talking then your script will help you get back on track. It will also help you to remember the more important aspects and points that you want to get across.
Tip 24 Handle Objections
You’re going to get objections at some point from someone; it’s a fact of business life. But make sure you handle them fairly and try to keep an open mind. You might be surprised to find that you were actually wrong about something. Learn from it and use it to your advantage.
Tip 25 Establish Rapport
Establishing a rapport with your customers lets them know that you understand where they’re coming from and that you possible know what they are feeling or wanting. It humanizes you to them, and they will be more likely to buy from you than the hard-nosed salesman down the road.
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